Welcome to

Cherokee Lake Realty, LLC

“We swim on Cherokee Lake. We boat on Cherokee Lake. We fish on Cherokee Lake. We live on Cherokee Lake.

And, we have done this for five generations. No one knows the Cherokee Lake area better.”



What makes Cherokee Lake Realty different

from every other real estate firm?


We are not a national franchise with a regional office. We are based here. Our ownership team lives here. We belong to this community. We know this area. Company decisions are not being made by a central office based out of New York or California. We know the cities, the counties, the school systems, the places of worship, the way to market this area. Every single member of the Cherokee Lake Realty team lives here. A member of the Jefferson County Chamber of Commerce, Morristown Area Chamber of Commerce, Cherokee Lake Users Association, Glenmore Mansion, Mossy Creek Foundation, as well as the Lakeway Area Association of Realtors, Tennessee Realtors, and National Association of Realtors, Cherokee Lake Realty is your Real Estate Firm with a true hometown presence.


One of the main reasons, if not the main reason, why a home does not sell is improper pricing. Typically a real estate agent will pull up comparable home sales in the area, from the MLS or other search sites, match them up with what you own, and come up with a sales price. Another common strategy is to visit a site like Zillow.com and see what Zillow has estimated the value of your home to be. Zillow calls it a Zestimate. Then the agent will price the home accordingly. Or, you as the Seller will tell the agent what you want to pocket on the sale of your home, and your agent will go along with it, whether the market supports such a sales price or not. After all, they want to get your business, and sometimes debating the worth of your home, and possibly insulting you, is not the way to go about that. So, here is a question for you. If these forms of “appraising” the value of your home are so spot on, then why does the bank, when lending money to the Buyer of your home, not simply accept the sales price at face value believing that it will support the value of the loan? Why does the bank go and contract an independent Licensed Appraiser to accurately determine if your home is worth what the bank will be loaning on it? Because the approaches described above where an agent, or a Seller, estimate the worth of your home are not accurate. Have you considered what would happen if your home sells at the sales price the agent came up with, and the bank does not agree that your home is worth that sales price? The Buyer will either have to come up with a lot more down payment, which is sometimes not possible, to make the amount of what the bank is lending less. Or, you as the Seller will have to drop your sales price. If neither of the above are done, the deal is lost. All that time has been wasted. So, what makes us different at Cherokee Lake Realty in pricing your home? We will have your home professionally appraised by a  Licensed Appraiser and use that information to accurately price your home when we list it for sale. We will pay for the appraisal. Do other real estate firms do this? No. At Cherokee Lake Realty we don’t want surprises. Doing it our way guarantees you no surprises as to what your home is worth. Now, or later.


We don’t take a call from a potential buyer and/or their agent and simply direct them to your home to look around. What is common in our industry is that a combination/key lockbox is placed on your door, so that any of the hundreds of local agents can enter your home with that combination. With all due respect to our fellow agents, many times it will be a total stranger that is entering your home with their client (a client that they may have just met). And, yes, this is normally how it is done in the real estate industry. There are documented cases, country-wide, of theft and/or vandalizing having been done by rogue agents and/or their clients. You don’t believe us, google it. This is harsh, we realize, but it is the dark nature of our society that we are living through now. What makes us different? Our pledge to you is that we will never allow ANYONE to enter your home without us being present for that showing. The safety of your home and belongings are our responsibility, not another agent’s. We represent you. We will be present at EVERY showing of your home. Another advantage of always being present during a showing is that we can SELL your home. No one knows your home better than you. And, as part of the Cherokee Lake Realty system, you will share that knowledge with us, so that during a showing we can educate a potential buyer. To send a possible buyer to your home, without providing the knowledge of what makes your home special is a mistake. Without us being present, representing your home, how can the features and benefits of your home be explained to a potential buyer? Will they know the little things that make your home different? Of course not. You have contracted US to SELL your home. And, that is exactly what we will do. EVERY SINGLE TIME.


Have you gone through a real estate magazine and put it down, because your eyes got tired of reading all the thumb size ads? A magnifying glass would have come in handy. How can you make your home’s ad look enticing when you are displaying only a small photo of your home and just a two-sentence description in what is typically very small type size? You can’t. Cherokee Lake Realty will guarantee you at least one full page ad promoting your home. Only of your home. Plenty of space for a nice photo, or two, or three, and room for more than a two-sentence description of your home. We may even place your home on the cover of the leading real estate magazine, as we have done for a few of our clients.


The MLS, Zillow, Realtor, Trulia limit you to how many words you can use to describe a home for sale on their sites. Typically, 2,000 words/characters of written advertising are permitted. Guess how many we use. The maximum allowed number of 2,000. The average written description used by other real estate firms is 454 words/characters on their ads. These abbreviated descriptions generally refer only to generic information such as how many bedrooms/bathrooms a home has. Whether it has a laundry room, garage, or basement. And, perhaps, the lot size. How is that going to set your home apart from the other 500 homes being advertised in your area? If, you’re given 2,000 words to advertise your home, why not use them? Why abbreviate the description of what you are trying to sell? Is your real estate agent rushed for time because they have too many listings, are spread out too thin, and just don’t have the time? Is it because the real estate firm you are using does not have an editing/writing team to describe your home effectively, and the agents themselves are doing the writing? Are they more concerned with spending their time on getting the next listing, and not focusing on yours? Lots of reasons out there as to why this is done. But, do these excuses make you, as the seller, feel warm & fuzzy? Do you want shortcuts when it comes to selling your home? What makes us different? Our pledge to you is that at Cherokee Lake Realty, if we are allowed 2,000 words/characters to describe your home, we will use all 2,000 to describe your home. We don’t know what may make a buyer take notice of your home. Every buyer is different, so we want to cast as wide a net as possible, with as much information describing your home as is allowed. It might just be that extra bit of description that makes a potential buyer want to see your home, and possibly buy it.


Listen, and please, this is critical. We don’t take on hundreds of clients’ listings. In the personal interaction world of real estate, you can’t do a client justice, and give your client your all, when you have too many clients. As the saying goes, you get really good at doing one thing a thousand times. Not by doing a thousand things one time. We understand that the bottom line is important to the success of a company. We understand that the philosophy of the majority of real estate firms is to take on a large number of listings. It is a numbers game. The more listings they accumulate, the more real estate signs they place in front of these homes, the more will sell. But not all homes sell that easily. Some need more than a real estate sign in front of their home. Our definition of a successful bottom line at Cherokee Lake Realty is a bit different. Our giving the client the utmost time and attention to detail. Being available all the time for the client’s and buyer’s needs and questions. Consummating the relationship with a successfully completed sale. Or, the knowledge that we have done everything possible to sell that home, if it did not sell. We would rather walk away from taking on a new listing, then not sell the home, because we could not give the client our all, all the time. By limiting the number of clients, we take on, we can do this. So, rest assured, if we take your listing on, know that we will do this. We will give you our ALL, ALL the time.

Now… can you see what makes us different

from every other real estate firm?



The best real estate company we have ever done business with. The hardest working real estate agents. Seven days a week, Fourth of July, Fathers’ Day, whenever they needed to be present at our house they were there. Whatever needed to be done, they did. We used them to sell our house on the lake and we used them to represent us in buying the new one. We are in our 70s, I am a Vietnam Veteran, have owned our own business for years, and have done business with a lot of real estate companies and I tell you we have never seen anything like what they do. If anyone needs a reference on them, have them give you my number. THEY DO WHAT THEY SAY THEY WILL DO. And that is hard to find nowadays.

July 2020


Cherokee Lake Realty did everything they promised  to sell our home. We are leery of salespeople, and when their real estate agent told us what they would do to promote and sell our home, which was more than other real estate companies do, we had doubts. Well, they did everything they promised. They ran full-page ads in real estate magazines. They hired a photographer to take aerial photos. They consistently marketed our home. They had an agent present at EVERY SINGLE showing of our home. And, we had quite a few, even during the pandemic. Weekdays, weekends, whatever the time, they had someone available to show our home. And, when we received an offer, they negotiated on our behalf to get us the price we wanted. But it did not stop there. When the buyers had a home inspector visit the home, they were there. Typically, you see the buyers have representation during this step, but it was only Cherokee Lake Realty’s agent that was onsite. Same thing when the lender for the buyers sent an Appraiser, they were the only one that had representation present. Cherokee Lake Realty stayed with us through the whole home selling process, all the way to the closing. We are moving out of state and they actually helped us get financing for a home that we were purchasing out of state. We will probably never need their services again since we have relocated to a different state. But, if you are reading this review, and need to list your home for sale, or look for a home to buy, since they represent buyers too, hire Cherokee Lake Realty. We are retired, and this was not our first rodeo. So, trust us on this, we have never experienced the service they provided by any other real estate company. We always provide reviews on companies whose services we have used, both good and bad. This is more than likely the last review we will provide on a Tennessee company, so let us say this, without a shadow of a doubt, if you ever need a real estate company to represent you, hire Cherokee Lake Realty.

JUNE 2020


My 90-year old mother is in assisted living and I have been paying for her housing with my savings. For anyone that has had a relative in assisted living, you know that it is very expensive. I am a widow, and when I realized that my savings were running out, I made the decision to sell her vacant home. It is an older home, not expensive, but the proceeds of the sale would allow me to continue paying for her needs. I was put in contact with Cherokee Lake Realty through a friend. They assured me they would sell my home and get me the money that I needed for my mother. Three times it was sold and three times the sale fell through. I actually thought that Cherokee Lake Realty would not bother with it anymore. They put so much time into those sales that it would not have surprised me if they had just decided not to fool with it any longer. After all it was a very small sale. But they assured me they would not, and they would keep at it until we found a buyer that would qualify for the purchase. And, guess what, they sold it! The day of the closing I told them I would not believe it until it was done. Well, it was done, and I got more money than what I thought possible! For anyone that is reading this and is considering hiring a real estate company, I can’t say enough good things about Cherokee Lake Realty. I had never done this before, I am alone, and they made me feel like a member of their family. I rate Cherokee Lake Realty a five-star company or score them a ten, or whatever the highest score I can give them. They are amazing!



“We actually met the owner of Cherokee Lake Realty at a home we looked at buying. He was representing the seller. We didn’t buy the home but were getting ready to sell our home. We were so impressed by the way he handled the showing that we contacted his office and asked if he would personally represent us in the sale of our home. As you have probably heard, he doesn’t take on many listings, but he took ours on. Well, the home was marketed as he promised, and within days we had several showings. An offer came soon after. The sale was not a simple one, but he negotiated beautifully on our behalf, handled every obstacle, and got us the money we wanted. He was with us through every step of the way. All the way to a successful closing. We can’t say enough good things about Cherokee Lake Realty and the leadership they have at the top. We are retired, have done this a few times, and they are by far the best real estate firm we have ever had dealings with.”

December 2019

“We interviewed several real estate agencies, before settling on Cherokee Lake Realty. Our home is not on the lake, it is on a golf course. We had doubts. But they convinced us that they could market our home effectively even though it didn’t sit on Cherokee Lake. We found out they actually sell more non-lake homes than lake homes. They are pretty cutting edge in marketing properties. Some of the ways they market a home are not used by other real estate firms in the area, and we wondered if they would work in our case. They did. We soon had an offer from an out of state buyer, and we accepted it. There were other properties in our subdivision that were for sale before ours, ours is sold, and the others are still on the market. We weren’t totally sold on Cherokee Lake Realty at the beginning, but I have to tell you, the owner of that company knows what he is doing!” Quote
MR. & MRS. H


“The sale of our home couldn’t have been handled any better! Over the last two years we had previously contracted two other real estate companies to sell our home, one a pretty big outfit, and nothing happened. When we stopped by the office of Cherokee Lake Realty we told them we did not believe our home could be sold. They told us that they would create a special advertising program for our home, give us their utmost attention, and be present at every listing to explain to buyers why our home was so special. The owner of the company was in the office at the time, and even though he is a pretty busy fellow and doesn’t take on many listings himself, he promised he would take this one on. Well, they did everything they said they would, and more! Within a couple of months, we had received several good offers and accepted one. I can tell you, things didn’t go very smoothly, as some family issues arose, but they stuck with us through the entire process. If I ever have any more properties to sell or buy, I’ll never use anyone else but Cherokee Lake Realty.”

Joe S.
October 2019

“I’m 89 years old and have bought and sold a lot of homes over the years. By far the BEST real estate company I have ever worked with, second place is not even close! The owner, Felix, took a personal interest in working with me and worked harder than anyone I have ever come across to sell my home, get me the money I wanted, and to boot, found me another home to purchase and move into. All within two months. I would recommend this man & his company to anyone that wants to sell or buy a home!” Quote
Jim R.

“Listen, we were the buyers on a listing that Cherokee Lake Realty had, and we were not represented by them. We had our own real estate agent representing us from another company. At the end of the day, Cherokee Lake did more for us than our own agent. We don’t want our name used because we don’t want to insult her. She was nice but not as thorough, helpful, or detailed as the agent for Cherokee Lake Realty. Now, we know that Cherokee Lake Realty had an interest in keeping us happy, so we would go through the transaction, and buy from the seller they represented. But, after closing, they have still been there for us. It seems like almost every day they call us, to see how things are going, how can they help, do you need help with contractors, just about everything. If I sell this house, or buy another one, I can guarantee you I will exclusively use Cherokee Lake Realty.”

April 2019


“In the midst of winter, not the best of selling seasons, and Cherokee Lake Realty still sold my home in Jefferson City. In less than 60 days on the market! And, our home wasn’t even on the lake! On December 31st, 2018 we were closing and collecting our check. Yes, December 31st! We highly recommend Cherokee Lake Realty to anyone looking to sell or purchase property in the area.”

Julie & Doug