As a Seller, Cherokee Lake Realty will help you price your property competitively so that it does not sit on the market forever. That doesn’t do you, or us, any good. No one makes money that way!

Then we market it! We use advertising signs and large banners to “catch the eye” of drive-by traffic. We also use billboards – seen by thousands of folks during their daily commute – as well as real estate magazines, drone videos, social media, Zillow, Realtor, Trulia, and the MLS to market your property. After all, you must get your property noticed so it will sell. The days of sticking a “For Sale” sign in front of your home and hoping someone will drive by, see it, and buy it are a thing of the past. This is 2020, not 1980. If no one notices YOUR property, no one will buy it!

And, once you receive multiple offers, we will negotiate on your behalf to get the most money for your biggest investment – your home!

If your buyer needs financing, and most do, we personally know the lenders who will provide the best financing options for your buyer. Whether it’s one of our local community banks, a Tennessee bank, or part of a national branch with a local presence, we will provide the buyer with financing options to facilitate the lending and approval process. If your buyer can’t get financed, they can’t buy; and WE don’t make the sale!

We will provide YOU with 24/7 access and service from our agents during the entire listing, marketing, selling, negotiating, financing, and closing processes. Who does that nowadays? WE DO! We are in this together until your home is sold!

So, as you shop for a real estate firm that will sell your property, consider what makes Cherokee Lake Realty different from every other real estate firm…


We are not a national franchise with a regional office. We are based here. Our ownership team lives here. We belong to this community. We know this area. Company decisions are not being made by a central office based out of New York or California. Franchise fees, management fees, profits, are not taken out of the state of Tennessee and paid to a Corporate Office located in Colorado, Missouri, New Jersey, or Pennsylvania. The taxes we pay, the money we spend from the profits of our sales, the expenses we pay, all stay right here in our communities. None of it goes to another state. It goes to support our local infrastructures, businesses, schools, all in our local cities and counties. And, by the way, since we are strictly based here, we know the cities, the counties, the school systems, the places of worship, the way to market this area. Every single member of the Cherokee Lake Realty Team lives here. A member of the Grainger County Chamber of Commerce, Jefferson County Chamber of Commerce, Morristown Area Chamber of Commerce, Cherokee Lake Users Association, Friends of the Jefferson City Public Library, Glenmore Mansion, Mossy Creek Foundation, as well as the Knoxville Area Association of Realtors, Lakeway Area Association of Realtors, and Tennessee Realtors. Cherokee Lake Realty has been recognized and received national Designations from the Graduate Realtor Institute (GRI); as an Accredited Buyer’s Representative (ABR®); and as a Seller Representative Specialist (SRS). As well as being Certified as a Pricing Strategy Advisor (PSA), as a Resort & Second-Home Property Specialist (RSPS), and as a Real Estate Negotiation Expert (RENE) by the National Association of Realtors. In other words, Cherokee Lake Realty is your nationally recognized, experienced Real Estate Firm with a true hometown presence.


We don’t take a call from a potential buyer and/or their agent and simply direct them to your home to look around. What is common in our industry is that a combination/key lockbox is placed on your door, so that any of the hundreds of local agents can enter your home with that combination. With all due respect to our fellow agents, many times it will be a total stranger that is entering your home with their client (a client that they may have just met). And, yes, this is normally how it is done in the real estate industry. There are documented cases, country-wide, of theft and/or vandalizing having been done by rogue agents and/or their clients. You don’t believe us, google it. This is harsh, we realize, but it is the dark nature of our society that we are living through now. What makes us different? Our pledge to you is that we will never allow ANYONE to enter your home without us being present for that showing. The safety of your home and belongings are our responsibility, not another agent’s. We represent you. We will be present at EVERY showing of your home. Another advantage of always being present during a showing is that we can SELL your home. No one knows your home better than you. And, as part of the Cherokee Lake Realty system, you will share that knowledge with us, so that during a showing we can educate a potential buyer. To send a possible buyer to your home, without providing the knowledge of what makes your home special is a mistake. Without us being present, representing your home, how can the features and benefits of your home be explained to a potential buyer? Will they know the little things that make your home different? Of course not. You have contracted US to SELL your home. And, that is exactly what we will do. EVERY SINGLE TIME.


Have you gone through a real estate magazine and put it down, because your eyes got tired of reading all the thumb size ads? A magnifying glass would have come in handy. How can you make your home’s ad look enticing when you are displaying only a small photo of your home and just a two-sentence description in what is typically very small type size? You can’t. Cherokee Lake Realty will guarantee you at least one full page ad promoting your home. Only of your home. Plenty of space for a nice photo, or two, or three, and room for more than a two-sentence description of your home. We may even place your home on the cover of the leading real estate magazine, as we have done for a majority of of our clients.


The MLS, Zillow, Realtor, Trulia limit you to how many words you can use to describe a home for sale on their sites. Typically, 2,000 words/characters of written advertising are permitted. Guess how many we use. The maximum allowed number of 2,000. The average written description used by other real estate firms is 454 words/characters on their ads. These abbreviated descriptions generally refer only to generic information such as how many bedrooms/bathrooms a home has. Whether it has a laundry room, garage, or basement. And, perhaps, the lot size. How is that going to set your home apart from the other 500 homes being advertised in your area? If, you’re given 2,000 words to advertise your home, why not use them? Why abbreviate the description of what you are trying to sell? Is your real estate agent rushed for time because they have too many listings, are spread out too thin, and just don’t have the time? Is it because the real estate firm you are using does not have an editing/writing team to describe your home effectively, and the agents themselves are doing the writing? Are they more concerned with spending their time on getting the next listing, and not focusing on yours? Lots of reasons out there as to why this is done. But, do these excuses make you, as the seller, feel warm & fuzzy? Do you want shortcuts when it comes to selling your home? What makes us different? Our pledge to you is that at Cherokee Lake Realty, if we are allowed 2,000 words/characters to describe your home, we will use all 2,000 to describe your home. We don’t know what may make a buyer take notice of your home. Every buyer is different, so we want to cast as wide a net as possible, with as much information describing your home as is allowed. It might just be that extra bit of description that makes a potential buyer want to see your home, and possibly buy it.


Listen, and please, this is critical. We don’t take on hundreds of clients’ listings. In the personal interaction world of real estate, you can’t do a client justice, and give your client your all, when you have too many clients. As the saying goes, you get really good at doing one thing a thousand times. Not by doing a thousand things one time. We understand that the bottom line is important to the success of a company. We understand that the philosophy of the majority of real estate firms is to take on a large number of listings. It is a numbers game. The more listings they accumulate, the more real estate signs they place in front of these homes, the more will sell. But not all homes sell that easily. Some need more than a real estate sign in front of their home. Our definition of a successful bottom line at Cherokee Lake Realty is a bit different. Our giving the client the utmost time and attention to detail. Being available all the time for the client’s and buyer’s needs and questions. Consummating the relationship with a successfully completed sale. Or, the knowledge that we have done everything possible to sell that home, if it did not sell. We would rather walk away from taking on a new listing, then not sell the home, because we could not give the client our all, all the time. By limiting the number of clients, we take on, we can do this. So, rest assured, if we take your listing on, know that we will do this. We will give you our ALL, ALL the time.


We believe that a society should take care of its small friends. The companionship and love that they bring to families is special. Cherokee Lake Realty donates a percentage of its earnings to local animal shelters and/or animal rights groups every single year. We love them. We cherish them. And we want to help them.


Cherokee Lake Realty donates a percentage of its earnings to St. Jude Children’s Research Hospital every single year. The mission of St. Jude Children’s Research Hospital is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Consistent with the vision of its founder Danny Thomas, no child is denied treatment based on race, religion or a family’s ability to pay. Founded in 1962, the hospital costs about $2.8 million a day to run, but children are not charged for their care. St. Jude Children’s Research Hospital is located in Memphis, Tennessee.


Beginning in 2024 Cherokee Lake Realty will award a $500.00 college scholarship to a college bound student while stimulating interest in Cherokee Lake. Two annual scholarships will be awarded. One to a student at Grainger High School and a second to a student at Jefferson County High School. Students wishing to apply for the college scholarship will be required to write an essay on a given topic of Cherokee Lake. The chosen essay winner for each school will be the recipient of the scholarship. The scholarship funds may be used for books, required supplies, and/or incidentals for their first year of college. The purpose of the essay is to promote an interest and knowledge of the history of Cherokee Lake. The scholarship program was implemented to help fulfill those objectives. For annual submission dates and more information please contact your high school counselor.

And, by the way…


The name of the company may be Cherokee Lake Realty, but we represent as many owners and buyers of non-lake properties as lake properties. In fact, we have sold more non-lake properties than lake properties. Let’s face it, there are more homes and land out there that are not surrounding a lake as those on a lake. The same principles and approach that we use for lake properties are used for non-lake properties. As some of our customer reviews will attest, our unique philosophy, strategy, and approach to selling real estate succeeds with any type of property. So, give Cherokee Lake Realty a try, if you have a home or a parcel of land that is not on the lake. As the saying goes, “you’ll be glad you did!”

Now… can you see what makes Cherokee Lake Realty different from every other real estate firm?